2024-9-5 Meeting notes

Comms Plan

Dina

Monthly Review - what’s coming up for next month

Any additions?

Campaigns

Dina/Stephen

Website Persona Landing Pages -

• campaign 1 in development; should launch this month

Newsletters

Dina /MJ

n/a

Please add news here on behalf of your team for upcoming newsletters.

Emails

Dina

n/a

Website

Meggie

Linking to Publications page

Stephen is ok with it; folks will need to login to get to the link Meggie is suggesting; Meggie to share where the link could go with Stephen and Nathan

Social Media (always 2nd meeting of month)

Andrew

analytics report

Brand

Dina

Taglines

Voting Process

• Visit the tagline spreadsheet: https://docs.google.com/spreadsheets/d/18xgRumZ5fbMQA653PecBC04HBe-NF05rdX_kzjhXMHI/edit?gid=0#gid=0

• Add a star/asterisk ( * ) in the appropriate column for your first, second and third choices

• Only vote once (for each)

• Judge based on each entry’s ability to:

  • appeal to all personas (as determined by the Personas Working Group)

  • relay the brand’s value in as few words as possible

  • remain sustainable over the life of the current program

  • work in all marketing and communications channels

  • Work along with the logo (which says “ACCESS”)

  • originality (not too close to or to cause confusion with another brand)

• Please finalize your voting by Wednesday, 9/11

Events

Dina/Andrew

SC

• Comms Plan

• Personas Postcards -Please add comments to the document by Tues., 9/10

• Swag - in design

• Booth Activity - Matching the RP with the resource game; Tote 'o Swag from all RPs as prize

Open Discussion

All

Anything to elevate to EC?