2024-6-27 Meeting notes

Comms Plan

Dina

Monthly Review - what’s coming up for next month

Any additions?

Campaigns

Dina/Stephen

What would we recommend be our first target for a communications campaign? What would be our goal? Consider personas and low-hanging fruit:

• Computational Researchers

• Educators

  • Meggie says we have a tag and cache of stories we could spotlight

  • Leslie: STEP program for Students

• Grad Students

• RPs

• Community Organizations

• Underserved communities

  • non-R1s

    • Tom: PUIs (primarily undergraduate institutions)

  • MSIs

  • Meggie: Arts & Humanities

• Dina (after meeting): maybe first campaign is around introducing new web structure and landing pages; goal would be feedback or engagement with those pages (we could tag content to follow the users' “journeys” or just measure uptick in views of key pages)

Newsletters

Dina /MJ

No Inside ACCESS this month; new ACCESS Advance should go out first week of July

Please add news here on behalf of your team for upcoming newsletters.

Deadline is Monday!

Emails

Dina

MJ updated templates to add the NSF logo, per their guidelines.
File path after login:
Create > Email > Saved Templates > located needed template > select “use this template” to begin.
All updated 2024 templates can be accessed and utilized here without impacting the originals.

Everyone be sure to build your emails/newsletters now using the new templates w/NSF logo to be compliant

Website

Dina

n/a

Social Media

Andrew

May analytics

Brand

Dina

n/a

Events

Dina/MJ/Meggie

PEARC24

• Comms Plan - review July activities

SC

• Idea: Trivia

  Create a trivia card about ACCESS; answers could be on the back (they can try and then see how they do...getting the information either way). everyone who tries can enter their card into a drawing for a bigger prize - just a random drawing.

• Meggie: perhaps a premium RP swag bag, that includes swag from all of our RPs

• Generally folks like the trivia

Open Discussion

All

Anything to elevate to EC?