2022-12-15 Meeting notes

\uD83D\uDDD3 Date

15 Dec 2022

Possible shift in messaging of ACCESS program from "who we are, how we are organized" to "what ACCESS means to you as a..." for each stakeholder group Tom Gulbransen (15 minutes)
1. We are past the point where we describe who we are and we need to change the narrative to “What does it mean to use ACCESS for each stakeholder group (for instance, as an RP, or a campus champion etc)
2. Dina’s team working on the communications side and developing stories for the website

Item	Presenter	Notes
Comms Plan	Dina	Dina and Cynthia developing for CY 2023 Will bring to this team for review
Social Media	Andrew	November metrics
Website	Cynthia/Meggie	Web stories update - Call for November stories from each service area We have plenty of content - but do share if you have something important ACO and other teams can amplify SEO will be improving over time
	Hannah	Newsletter update Child page with newsletters on Comms Wiki Metrics from first editions ACCESS Advance - 33.1% open rate (31.5% Ind. Avg.) CTR 2.1% (Ind. Avg. 1%) ACCESS homepage, science stories, get involved, EAB noms Inside ACCESS- 73% open, 38% CTR Booth sign up form, developers guide, ops page
Brand	Dina	Websites update - Web Presence Working Group is discussing developing a more robust style guide; currently determining what is needed, who will produce and who will pay.
Misc.