2022-12-1 Meeting notes

SC

Dina Meek

Comms Plan Check

Social Media

Andrew

October metrics

• Andrew shared that we are staying above our 10,000-impression/month metrics

• Shared link to spreadsheet with Bob

Website

Cynthia/Meggie

Web stories update -

• Call for November stories from each service area

  • We have plenty of content - but do share if you have something important ACO and other teams can amplify

• SEO will be improving over time

Hannah

Newsletter update

• Child page with newsletters on Comms Wiki

• Metrics from first editions

  • ACCESS Advance - 33.1% open rate (31.5% Ind. Avg.)

    • CTR 2.1% (Ind. Avg. 1%)

    • ACCESS homepage, science stories, get involved, EAB noms

  • Inside ACCESS- 73% open, 38% CTR

    • Booth sign up form, developers guide, ops page

Brand

Dina

Websites update - Web Presence Working Group is discussing developing a more robust style guide; currently determining what is needed, who will produce and who will pay.

Misc.