2022-12-8 Meeting notes

\uD83D\uDDD3 Date

08 Dec 2022

Possible shift in messaging of ACCESS program from "who we are, how we are organized" to "what ACCESS means to you as a..." for each stakeholder group Tom Gulbransen (15 minutes)
1. We are past the point where we describe who we are and we need to change the narrative to “What does it mean to use ACCESS for each stakeholder group (for instance, as an RP, or a campus champion etc)
2. Dina’s team working on the communications side and developing stories for the website

Item	Presenter	Notes
SC	Dina Meek	Comms Plan Check
Social Media	Andrew	October metrics Andrew shared that we are staying above our 10,000-impression/month metrics Shared link to spreadsheet with Bob
Website	Cynthia/Meggie	Web stories update - Call for November stories from each service area We have plenty of content - but do share if you have something important ACO and other teams can amplify SEO will be improving over time
	Hannah	Newsletter update Child page with newsletters on Comms Wiki Metrics from first editions ACCESS Advance - 33.1% open rate (31.5% Ind. Avg.) CTR 2.1% (Ind. Avg. 1%) ACCESS homepage, science stories, get involved, EAB noms Inside ACCESS- 73% open, 38% CTR Booth sign up form, developers guide, ops page
Brand	Dina	Websites update - Web Presence Working Group is discussing developing a more robust style guide; currently determining what is needed, who will produce and who will pay.
Misc.