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Dina Meek Andrew Helregel Megan Johnson Megan Janeski Alana.Romanella Bob DeLeon Leslie Froeschl Hannah Naughton Cindy Wong Stephen Deems

\uD83E\uDD45 Goals

  • Possible shift in messaging of ACCESS program from "who we are, how we are organized" to "what ACCESS means to you as a..." for each stakeholder group Tom Gulbransen (15 minutes)

    1. We are past the point where we describe who we are and we need to change the narrative to “What does it mean to use ACCESS for each stakeholder group (for instance, as an RP, or a campus champion etc)Dina’s team working on the communications side and developing stories for the website.

    2. Let’s focus on success stories

    3. We need to be able to tell the high-level ACCESS story in 5 minutes

    4. Let’s consider top three items folks need to know by quarter by service area

\uD83D\uDDE3 Discussion topics

Item

Presenter

Notes

Comms Plan

Dina

Dina and Cynthia developing for CY 2023

Will bring to this team for review

SC22

Dina

Booth Volunteer Survey Results: https://docs.google.com/spreadsheets/d/1RCAuocHz8t6Lkn8f5iJuX-0vdWVfT3BuF-VxZTda_uM/edit?usp=sharing

Social Media

Andrew

November metrics

  • 14k impressions v. our 10k monthly goal

    • much thanks to SC campaign

Website

Cynthia/Meggie

Web stories update -

  • Call for January stories - what do constituents need to know now:

    • Allocations - Waiting on privacy policy before sharing too much about data

    • Support - Pegasus is good to start with

    • Operations - STEP program recruitment is the big thing

    • Metrics -

Newsletters

Hannah

Newsletter update

  • ACCESS Advance - OR = 33% (avg); CTR = .6% (below avg)

    • science story, training,

      • Comments - training & events information

  • Inside ACCESS - OR = 54%; CTR = not as many opportunities for clicking through

    • Most CTs were about STEP

Brand

Dina

  • Websites style guide update

  • ACCESS on Demand branding update

Misc.

Deems

(Time permitting)

  • ACCESS “Portable” Presentation

    • Could we work toward pulling together a quick slide deck, presentation (perhaps a recording of) to disseminate to ACCESS partner sites/RP sites to help evangelize on their local campus?

      • Stephen is being asked to present on ACCESS across CMU/Pitt and it could help us further our reach by creating something portable and digestible for others to talk about with their collaborators.

  • How can we start engaging with other NSF programs?

    • This might be more “Outreach” than comms, (e.g. CyberTraining, CC*, CSSI, AI Institutes, etc.)

  • Further the impact of our newsletters

    • So much good content is coming out, how can we cross-promote with other consortia/groups?

    • Stephen funnels some updates to NIH projects he’s involved in, and also shares updates with Slack spaces at PSC.

✅ Action items

Dina Meek will work on where we might locate a repository for slides that anyone w/in ACCESS put together so we can all have access to slides detailing things outside our areas.

Megan Johnson will begin work on a story about Support’s Pegasus

⤴ Decisions