Versions Compared

Old Version 1

changes.mady.by.user Dina Meek

Saved on

compared with

New Version Current

changes.mady.by.user Dina Meek

Saved on

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

\uD83D\uDDD3 Date

08

\uD83D\uDC65 Participants

Dina Meek Andrew Helregel Megan Johnson Megan Janeski Alana.Romanella Bob DeLeon Leslie Froeschl Hannah Naughton Cindy Wong Stephen Deems

\uD83E\uDD45 Goals

  • Possible shift in messaging of ACCESS program from "who we are, how we are organized" to "what ACCESS means to you as a..." for each stakeholder group Tom Gulbransen (15 minutes)

    1. We are past the point where we describe who we are and we need to change the narrative to “What does it mean to use ACCESS for each stakeholder group (for instance, as an RP, or a campus champion etc)Dina’s team working on the communications side and developing stories for the website.

    2. Let’s focus on success stories

    3. We need to be able to tell the high-level ACCESS story in 5 minutes

    4. Let’s consider top three items folks need to know by quarter by service area

\uD83D\uDDE3 Discussion topics

Item

Presenter

Notes

SCSC22

Dina MeekComms Plan Check

Booth Volunteer Survey Results: https://docs.google.com/spreadsheets/d/1RCAuocHz8t6Lkn8f5iJuX-0vdWVfT3BuF-VxZTda_uM/edit?usp=sharing

Social Media

Andrew

October November metrics

  • Andrew shared that we are staying above our 10,000-impression/month metrics

  • Shared link to spreadsheet with Bob14k impressions v. our 10k monthly goal

    • much thanks to SC campaign

Website

Cynthia/Meggie

Web stories update -

  • Call for November stories from each service area

    • We have plenty of content - but do share if you have something important ACO and other teams can amplify

    SEO will be improving over timeJanuary stories - what do constituents need to know now:

    • Allocations - Waiting on privacy policy before sharing too much about data

    • Support - Pegasus is good to start with

    • Operations - STEP program recruitment is the big thing

    • Metrics -

Newsletters

Hannah

Newsletter update

  • Child page with newsletters on Comms Wiki

  • Metrics from first editions

    ACCESS Advance -

    33.1% open rate (31.5% Ind. Avg.)

    • CTR 2.1% (Ind. Avg. 1%)

    • ACCESS homepage, science stories, get involved, EAB noms

    Inside ACCESS- 73% open, 38% CTR

    Booth sign up form, developers guide, ops page

    OR = 33% (avg); CTR = .6% (below avg)

    • science story, training,

      • Comments - training & events information

  • Inside ACCESS - OR = 54%; CTR = not as many opportunities for clicking through

    • Most CTs were about STEP

Brand

Dina

  • Websites

update - Web Presence Working Group is discussing developing a more robust style guide; currently determining what is needed, who will produce and who will pay.

Misc.

...

  • style guide update

  • ACCESS on Demand branding update

Misc.

Deems

(Time permitting)

  • ACCESS “Portable” Presentation

    • Could we work toward pulling together a quick slide deck, presentation (perhaps a recording of) to disseminate to ACCESS partner sites/RP sites to help evangelize on their local campus?

      • Stephen is being asked to present on ACCESS across CMU/Pitt and it could help us further our reach by creating something portable and digestible for others to talk about with their collaborators.

  • How can we start engaging with other NSF programs?

    • This might be more “Outreach” than comms, (e.g. CyberTraining, CC*, CSSI, AI Institutes, etc.)

  • Further the impact of our newsletters

    • So much good content is coming out, how can we cross-promote with other consortia/groups?

    • Stephen funnels some updates to NIH projects he’s involved in, and also shares updates with Slack spaces at PSC.

✅ Action items

Dina Meek will work on where we might locate a repository for slides that anyone w/in ACCESS put together so we can all have access to slides detailing things outside our areas.

Megan Johnson will begin work on a story about Support’s Pegasus

⤴ Decisions