Page Comparison

Comms Plan

Dina

Monthly Review - what’s coming up for next month

Any additions?

Campaigns

Dina/Stephen

What would we recommend be our first target for a communications campaign? What would be our goal? Consider personas and low-hanging fruit:

• Computational Researchers

• Educators

  • Meggie says we have a tag and cache of stories we could spotlight

  • Leslie: STEP program for Students

• Grad Students

• RPs

• Community Organizations

• Underserved communities

  • non-R1s

    • Tom: PUIs (primarily undergraduate institutions)

  • MSIs

  • Meggie: Arts & Humanities

• Dina (after meeting): maybe first campaign is around introducing new web structure and landing pages; goal would be feedback or engagement with those pages (we could tag content to follow the users' “journeys” or just measure uptick in views of key pages)

Newsletters

Dina /MJNew newsletter designs & process

No Inside ACCESS this month; new ACCESS Advance should go out first week of July

Please add news here on behalf of your team for upcoming newsletters.

Deadline is Monday!

Emails

Dina

MJ updated templates w/to add the NSF logo, per their guidelines.
File path after login:
Log in > Campaigns (Marketing) > Folders > Current TemplatesCreate > Email > Saved Templates > located needed template > select “use this template” to begin.
All updated 2024 templates can be accessed and utilized here without impacting the originals.

Everyone be sure to build your emails/newsletters now using the new templates w/NSF logo to be compliant

Website

DinaDina reported on Web Presence SC progress based on Quarterly Meeting feedback

n/a

Social Media

Andrewn/a (Andrew on vacation)

May analytics

Brand

DinaDina to be sharing taglines with EC in next week or two

n/a

Events

Dina/MJ/Meggie

PEARC24

• Comms Plan - review June July activities

SC

• Idea: Trivia

  Create a trivia card about ACCESS; answers could be on the back (they can try and then see how they do...getting the information either way). everyone that who tries can enter their card into a drawing for a bigger prize (Beats headphones, for example) - just a random drawing.

• Meggie

• : perhaps a premium RP swag bag, that includes swag from all of our RPs

• Generally folks like the trivia

Open Discussion

All

Anything to elevate to EC?